Media and social media advocacy tip sheet

Media and social media are powerful tools for strengthening advocacy efforts among drug user-led organisations. Effective media advocacy can sway public opinion and influence decision makers, while social media can help with communications, building communities and inspiring action. However, due to an often hostile environment for people who use drugs, conducting media and social media advocacy can be difficult for our community.

This tip sheet has been developed in consultation with drug user advocates to support community-led organisations seeking to expand their effectiveness in media and social media advocacy. They can be read alongside our Digital High-Level Advocacy tip sheet.